InfoSlate for Advertisers:

The Alternative to Current Waiting Room Media Offered Today:

Waiting
Patients are more dissatisfied with waiting than any other aspect of medical visits.

People need a more enjoyable and entertaining medium during long waits in waiting rooms. In short, people want to pass the time in waiting rooms with a more productive and interesting activity. At some point, everyone will wait in a medical facility to receive care. Up until now, the waiting room has offered very few opportunities to accomplish daily tasks or be entertained. With InfoSlate, we assist people in managing this time in an entertaining and practical manner.

Marketing Trends
A fragmented media landscape have decreased the effectiveness of traditional forms of marketing.

Today, unique advertising tactics are required to build awareness and drive a company’s message to consumers. A fragmented media landscape has decreased the effectiveness of traditional forms of marketing. Consumers can now skip commercials on television using a DVR or on-demand services. Ad revenue in newspapers has gone down consistently in the past year. Advertisers need new creative methods, such as InfoSlate, to reach their target audience.
With the InfoSlate, advertisers can reach consumers directly, captive and waiting in an office, intrigued by any kind of media distraction

The Solution
InfoSlate is a patent-pending interactive browser information system that is the only service that bridges the user, advertiser & medical practice relationship beginning from the waiting room office encounter to the home.
InfoSlate will not only ease the waiting experience of patients, it is an ideal location for companies to target the demographic of their choice.

InfoSlate AMP

Campaign Management: Marketing managers can book time and locations easily without having advertisements ready beforehand. Time is chosen through a simple calendar. Locations are browsed in Google Maps. Each location shows the type of practice, the number of doctors and devices, as well as simple usage statistics to quickly gauge the value of the location.

Advertisement Management: Graphic designers and marketing professionals can manage their individual advertisements and target specific advertisements for specific campaigns. Once an image is uploaded, it is created into an advertisement entity that has a lifespan outside of any campaign. The advertisement can then be added to the campaigns with different target sites for the different campaigns.

Reporting: The key to a winning marketing strategy is to go with what is already proven. The most important tool an advertiser should have is a good reporting solution to see how ideas have fared in the past. Our reports are displayed in easy to read and easy to navigate graphs. The reports can be viewed by any combination of time, advertisement, campaign, and location, giving full control. It is easy to view how successful a campaign, advertisement, and location are for the advertiser. Advertisements that get fewer clicks can be excluded from future campaigns. Locations that outperform others can be upgraded to a higher tier for more visibility. Our reporting system also provides a web services interface so advertisers can integrate with their existing reporting solutions or to create custom reports.